New · Setting up our first campaigns

For mobile game studios and publishers

Reach Arab players through creators they already watch.

If you want players in the Gulf, we match your game with Arab gaming creators on TikTok by genre and audience, write the brief in their dialect, and track results for each creator separately.

Audiences checked from TikTok analytics A tracked link per creator Pay per video or per install
The market

The Gulf has its own language and rules.

LANGUAGE

Content made in Arabic

Gulf players respond to creators who speak their dialect. We write briefs in Arabic from the start and let creators present the game in their own style.

PLATFORM

iPhone is about half the market

iOS accounts for about 52% of mobile web traffic in Saudi Arabia. We track installs on both stores.

Source: StatCounter, August 2026 (share of traffic, not of users)
COMPLIANCE

Mawthooq and disclosure

Creators in Saudi Arabia need a Mawthooq licence to post ads. We ask each creator about their licence and check it, and make sure every video has a clear ad disclosure.

SELECTION

Picked by median views

We pick creators by the median views on their last 10 videos and the games they cover. We filter out accounts whose engagement doesn't match their views.

Campaign types

Four kinds of campaign.

01 · SPONSORED

A creator presents your game

A TikTok video where the creator shows your game in their own style, to their own followers. You pay a flat fee per video, agreed up front. Suits launches and big updates.

02 · PER INSTALL

Pay for results

Each creator gets their own tracked link. You pay per install, or a small flat fee plus an install bonus. Useful for testing the market on a small budget.

03 · UGC

Arabic content for your channels

Videos with Arab faces and voices, with agreed usage rights, for your own accounts or your ads. You run the ads, and we supply the videos.

04 · AMBASSADORS

Creators who stay with your game

A small group of creators who cover your game for months, through updates, seasons, Ramadan and Eid. Their followers get to know the game over time.

We don't manage paid ads, run events or work in esports. We only run creator campaigns.

How we work

From your brief to the report.

1

Send the brief

Your game link, markets, goal and budget.

5 minutes
2

We shortlist creators

Picked by genre and median views, with audience countries from their analytics.

3

You approve the list and price

See every creator and their price before you commit to anything.

4

Creators post

We check each video's disclosure, message and link before it goes live.

5

A report per creator

Views, clicks, installs and cost per install for each one.

Measurement

Results for each creator.

  • ✓Views after 24 hours, 3 days and a week
  • ✓Clicks on each creator's link
  • ✓Installs, tracked with App Store campaign links and the Google Play Install Referrer
  • ✓Actual cost per install for each creator

App Store campaign links only count users who share analytics with developers, so iOS installs are undercounted. Every report says so.

Campaign reportExample
Creators
5
Platform
TikTok
Pay model
Flat + per install
Market
Saudi Arabia
Views, clicks, installs and cost per install for each creator
Pricing

Three ways to pay.

We agree the price with you before anything starts, and you can begin with a small test.

FLAT

Per video

A set price per post. Suits launches and awareness.

CPI

Per install

Pay only for tracked installs.

HYBRID

Flat + bonus

A small fee that secures the post, plus an install bonus that pays the creator more when the video works.

Start a campaign

Tell us about your game.

We'll reply within two working days with a plan covering the campaign type, number of creators and expected cost.

Target markets
Main goal
By sending, you agree to our privacy policy.
Studio questions

Questions studios ask.

Do you have past campaigns?

We're new, and our first campaigns are starting now. That's why we suggest starting small. You get a detailed report for each creator, with the numbers as they are.

What's the minimum budget?

There's no fixed minimum. Tell us your budget and goal and we'll suggest a plan that fits, even a test with 3 to 5 creators.

How do you verify a creator's audience?

We ask each creator for a screenshot of their TikTok analytics showing audience countries, and work out their median views from their last 10 videos. You see these numbers before you approve anyone.

What about ad disclosure and regulation?

Every sponsored video carries a clear ad disclosure. Creators in Saudi Arabia must hold a Mawthooq licence for advertising content, and we check it.

How do you track installs?

Each creator gets their own link. On iOS we use App Store campaign links, and on Google Play the Install Referrer. iOS numbers undercount because they only include users who share analytics, and we note this in the report.

Which platforms?

TikTok for now. Instagram Reels, YouTube Shorts and Snapchat are coming soon.

Do you use AI?

Yes. AI agents find creators, contact them and keep track of campaigns. People on our team check final shortlists, prices and payouts.