New · Signing up our first creators

Mobile games and creators · Arab world

Mobile game marketing through Arab creators, in Arabic.

انطلق / entaliq / means “set off” in Arabic.

We're a new company that connects Arab gaming creators on TikTok with mobile game studios that want players in the Gulf. Creators get paid to make game videos, and studios reach players through people they already watch.

I'm a creator I'm a game studio
TikTok first Briefs written in Arabic Free to join for creators Creators paid within 48h of approval
What Entaliq MENA is

Studios and creators keep missing each other.

Studios want players in the Gulf, but often don't know which creators to approach, what to pay them, or how to brief them for an Arabic audience.

Creators get vague offers in their DMs, and the money often arrives late or not at all.

We match each game with creators who suit it, write the brief in the audience's dialect, give each creator their own tracked link, and pay them within 48 hours of approving their video.

Where to start

Are you a creator or a studio?

For creators

Game deals that fit your content.

  • ✓Tell us your price once. It takes 30 seconds
  • ✓Each offer is in writing before you film, with the game, the task and the pay
  • ✓Get a flat fee, pay per install, or both
  • ✓Paid within 48 hours of your video's approval
Join the founding group
For studios

Arab creators chosen to suit your game.

  • ✓Matched by the games they cover and their median views
  • ✓Audience countries checked from TikTok analytics
  • ✓Each creator gets their own tracked link
  • ✓Pay per video or per install
Start a campaign
Campaign types

Four kinds of campaign.

Each one is built around creators, and every creator knows the pay before they film.

01 · SPONSORED

A creator presents your game

The creator shows your game in their own style, to their own followers. You pay a flat fee per video.

02 · PER INSTALL

Pay for results

Each creator gets a tracked link. You pay per install, or a flat fee plus an install bonus.

03 · UGC

Arabic content for your channels

Videos with Arab faces and voices for your own accounts and ads.

04 · AMBASSADORS

Creators who stay with your game

A small group of creators who cover your game for months, through updates, seasons and Ramadan.

We don't run paid ads or organise events. We only work with creators.

The difference

What usually goes wrong, and what we do instead.

The usual creator campaign

  • A script translated from English
  • Creators picked by follower count
  • A single post, then nothing
  • Reports with likes and views only
  • A creator who never played the game
  • Creators paid weeks late

A campaign with Entaliq MENA

  • A brief written in the audience's dialect
  • Creators picked by median views and the games they cover
  • A series of videos over time
  • Installs tracked per creator
  • A creator who played the game before agreeing
  • Creators paid within 48 hours of approval
How we work

AI agents do the daily work. Our team makes the decisions.

AI agents handle most of the daily work, which lets a small team move quickly. Anything involving money, promises or approvals is checked by a person on our team.

AI agent
1

The Scout

  • Finds gaming creators every week
  • Measures their median views
  • Filters out accounts that don't fit
AI agent
2

The Outreach assistant

  • Replies on WhatsApp instantly, day or night
  • Collects prices and sends briefs
  • Checks audiences from analytics screenshots
AI agent
3

The Content team

  • Posts the week's rising games
  • Writes briefs in the audience's dialect
  • Prepares the creator rate report
People
✓

Our team

  • Approves every deal
  • Sends every payout
  • Steps in whenever you ask for a person
TikTok now Instagram Reels soon YouTube Shorts soon Snapchat soon
Where we stand

How we deal with people.

Influencer marketing has its share of scams, so here is how we work.

Creators don't pay usThere's no sign-up fee or subscription, and we take no cut of their pay. Studios pay us.
We don't ask for passwordsWe never need access to anyone's account.
We only show what's realWe don't show client logos or made-up numbers. Every number we publish has a source.
We're open about AIThe WhatsApp assistant tells you it's an AI. Ask for a person and you'll get one.
Every Sunday

This week's rising games.

Every Sunday on TikTok we post three mobile games that are rising in Saudi Arabia, picked from market data. Creators get video ideas, and studios get a quick read on the market.

Follow @entaliq.me
Creator rate reportComing soon

We're collecting prices from gaming creators across the region. We'll publish the report once 30 or more have replied.

It will show averages only, with no names, and leave out any group with fewer than 5 creators.

Get started

Creator or studio, start here.

Send your price Start a campaign